Ep. 02: Designing Your Business Branding Blueprint

Branding is the identity of your business and only when we build a strong brand can we build a scalable, sustainable business.

• Defining your brand
• The difference between branding vs. marketing
• Creating a clear, compelling vision
• Establishing your messaging
• How to make your culture and mission a part of everything you do

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Book referenced: The New Gold Standard by Joseph A. Michelli