Ep. 02: Designing Your Business Branding Blueprint
Branding is the identity of your business and only when we build a strong brand can we build a scalable, sustainable business.
- Defining your brand
- The difference between branding vs. marketing
- Creating a clear, compelling vision
- Establishing your messaging
- How to make your culture and mission a part of everything you do
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Book referenced: The New Gold Standard by Joseph A. Michelli